September 29, 2011 at 4:52 am #296312
Archive UserMemberHi everyone,I currently run 2 adult choirs in Kent, UK and am starting a children’s choir this Saturday. We did start it previously, a year ago, but had trouble finding member’s and so had to stop it before a little while to reconvene and plan how to re-start.The main thing I’m having difficulty with is how to advertise it. As we’re a community group, with minimal fees to be inclusive, we have very limited resources and can’t pay out too much for advertising. Our adult choirs are advertised successfully for free online but, we found, that the same tactic doesn’t work as well for the children’s choir.Does anyone have any tips on how best for us to advertise with minimal cost in order to get enough members to keep running? Any help would be greatly appreciated 🙂JessJanuary 1, 2012 at 4:33 pm #303970
Bruce RockwellParticipantCan the parents of your children form a volunteer PR committee to handle this task?Definitely get a Facebook page for your group (get permission from the parents first before you publish photos of the kids online). Ask the parents to join, and as you create Facebook events for each of your shows, ask the parents (and the kids, if they are old enough) to share the invitations with their friends and family.
Email marketing is inexpensive. It is much better to have a service manage this effort for you, than to try to piece it together yourself. Here is a listing of some leading companies: http://email-marketing-service-review.toptenreviews.com/As far as traditional publicity is concerned, a lot of it is still effective. Try to find a listing of local print media that might cover or publicize your shows. Sending out a press release still works and can bring in a lot of people to your concerts, and the cost is minimal. At the very least, get into the calendar listings of as many websites as you can.I don’t know if you have web-based parenting clubs (mommie networks), but if you do that would be an excellent resource for you. If you get your events onto their calendars, and make your concerts very kid-friendly, you’d be surprised at how many bored moms are sitting at home waiting for the kind of thing you’re offering.Digital printing prices have really come down. Here in the US we can get 1000 full color postcards for about a hundred dollars now. Ask the parents of the kids to send out as many as they would like. If your budget allows, compile a list of people in your community who might come to concerts or support your group in any way, and send them postcards for every event.May 13, 2016 at 11:44 am #515592
Use free advertising platforms online, like the social media which they are primary medium for online advertising. Also use direct mail services or sending out advertising postcards directly to your clients and some potential interest. You can check this one at http://www.digitekprinting.com/direct-mail for quick guide and instruction for direct mailing service.
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