500,000 views Lessons from YouTube
Date: May 6, 2010
The Gifford Children's Choir http://giffordchoir.wordpress.com has had tremendous success recently at getting media attention. I posted a video of the choir to YouTube and we are just about to break 500,000 hits. Key to the success is first off to have a musical performance that will be interesting to people all over the world, second is to work to learn what forums attract people that would find that selection interesting. Our piece was from a video game so getting it posted to the major video gaming sites was essential to our success. Find the forums, sign up for them well in advance of the release of your video, become familiar with the technical language that exists on many of these sites, be honestly respectful and interested in the medium you are using, and tell everyone you know to check out your video. Get your students and parents involved. My greatest resource was my teenage son who held the reigns in this endeavor. Don't be afraid to think outside of the box and respect the knowledge the younger generation has mastered. If you come off as manipulative no one will respect you on any forum.
Use facebook and other social networking sites to also help get the word out. I would suggest setting up a general Facebook account that you friend everyone to and a second you keep more selectively so that you can actually enjoy it. Any site that has searchable content can play to your advantage. get familiar with Twitter so that you can see how people search for content .
Blogging has become a way of life for me and the parents of my students. My parents check the blog several times a week and frequently post comments. The blog has given me the opportunity to voice my concerns, seek assistance, complement the choir and the volunteers and to work toward developing a booster club. It has given me a place to keep many documents that I might otherwise misplace such as rosters, calendars, deadlines etc. When something is really time sensitive using email is a better way to let the parents know about sudden changes in rehearsal schedules or emergency cancellations. When traveling with a group, a blog is a great way to let worried families know that their children are OK or to share pics of the choir. It is also a great way to put your videos in order for viewing. Don't worry about having to check for comments you can set it so that they show up in your email. you can control who can post as well. If you choose to, you can make the comments people post await your moderation. There are also very interesting statistics that are fun and valuable to watch. Wordpress not only tells you how many times people looked at your blog, but also which post they read.
I am still a noob at all of this. However I see the potential of the tools our children take for granted while many of us put aside as unnecessary. Here are some of our links and some other useful ones:
Our primary parent communication blog: http://joinchoir.wordpress.com
Our new publicity site: http://giffordchoir.wordpress.com
Our YouTube channel: http://www.youtube.com/user/joinchoir#p/u
Our MySpace http://www.MySpace.com/giffordchoirs
search Jack Senzig on Facebook
see our latest cover of "Still Alive" http://www.youtube.com/watch?v=3Ll3ayC8FA0
cover of "Acapella" http://www.youtube.com/watch?v=1bVabWSc4S8
cover of "Telephone" http://www.youtube.com/watch?v=f72cffb06LU
Three commissioned pieces http://www.youtube.com/watch?v=GszuzAoZs1Y&feature=related
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