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Starting two programs from scratch--advice, please?

Hey everyone, 
    I recently accepted a job that entails starting two choral programs, HS and MS/HS, in downtown and north Minneapolis entirely from scratch.  I am incredibly excited for the position, but a bit intimidated as to how to start EVERYTHING.  What are the first three (or five or fifteen) things you would want to establish in a brand new curriculum?  How would you deal with low initial enrollment and go about recruiting?
 
Your help is greatly appreciated!

AJ Lund
Minneapolis, MN
ajlund (at) gmail (dot) com
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