Why ChoralNet is not "taking off"
Date: September 14, 2011
This is an undocumented, but none-the-less true survey of Oklahoma users, gleaned from the summer convention:
1. ChoralNet's daily message becomes an irritant. There is too much information and busy teachers tend to delete without reading.
2. The site is too complex, and not at all user friendly. There are too many menus and side bars, and the categories and arrangments are not intuitive.
3. Facebook is quick, relatively easy, and doesn't require all the "verification." For instance, this morning I was prevented from replying to James's blog because I was "not authorized."
Electronic communication is NOT a panacea. Members want information in print and electronically. They are all very busy, and must receive the information in the simplist possible form. Continuing both methods is NOT cost effective, but I believe they are both necessary if professional associations are to serve their members.
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