Facebook Ads for Recruitment
Date: July 18, 2012
I am in the midst of a recruitment campaign for my upcoming community choir. I decided to use Facebook for advertising. I'm not sure what the results will be but I am deeply impressed with their ability to reach a targeted audience and the instant service they provide. I was able to choose to advertise only to people who live in my city or cities within ten miles, only people that have the words singing or vocal music somewhere on their Facebook account and only to people who appreciate a certain type of music. Facebook shows me that there is a pool of 2400 people that meet this criteria and only charges me when someone clicks on the ad. 610 people had my Ad displayed when they checked their Facebook accounts today and 2 people clicked on the Ad. I don't fully understand how the parameters work but I know I will not be charged more than the $200 I allocated for the service and I have complete control over the duration of the campaign. They charge $.80 every time someone clicks on the Ad.
I put the Ad together and it was instantly available. I will let everyone know if it was a successful recruitment tool.
Have you used Facebook to recruit for your choir?
Were you successful?
What other recruitment methods have been successful for your ensemble?
What a world we live in.
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