Date: December 9, 2012
How does your community view your choir?
Is it essential to the entertainment or educational life of your town, church or university?
What have you done to makes your choir have value to the business community?
I have been running a small but successful campaign for a couple years to get local businesses to see my program and public schools in general as opportunities, not just as big sucking holes that they throw tax money at. My plan is simple. I give free 1/2 page ads to local businesses (20 max) with an option to upgrade to a full page for a fee and an option to make a donation. I have not gotten rich doing this but my last three concert program print costs have been paid for and I have received a small amount of revenue. More importantly, I am establishing a network of businesses that are now positively disposed toward my program and school.
Share what you have done to promote your program. How do you get the word out?
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