Conference Morsel: Promoting a Student Chapter
Date: June 10, 2014
(An excerpt from the interest session “From the Ground Up: Building a New Student Chapter,” presented by Andrew McNair during the 2014 ACDA Southwestern Division Conference)
One thing that anyone wanting to start or grow an ACDA chapter should consider is how you plan to publicize and spread information about your chapter. The way that you share information is important. Try using multiple forms of media for the same event. For example, if you have a meeting coming up, start with a Facebook Event, and then as the meeting gets closer, put up posters, then the day of the meeting, make an announcement about it during ensemble rehearsals (but make sure you clear that last one with your director before you do that.) This way of spreading information is good at getting people to your events because it keeps information about your organization at the forefront of other students’ minds, instead of leaving it to the students to remember an event because of one poster they saw. Also, make your publicity purposeful. Have important information like event titles, dates, and times readable and distinct from everything else. That way, if someone only glances over an advertisement, at least they will get the information required to show up to the event. And above all, never forget or underestimate the importance of word-of-mouth communication. If you can make a connection with someone face-to-face, they are so much more likely to go to an event of yours. They will go to the event for you, but they will stay for the content that you are giving them. Good luck to everyone on building your chapters!